Live streaming on YouTube is a great way to build an audience for your channel. It allows you to interact with your viewers in real time and can be a powerful marketing tool.
The first step is to promote your live stream. Make sure to share it on social media and in your email sequences.
1. Create a compelling title
If you have a following on other channels, such as social media or YouTube videos, it can be a great idea to promote your live stream on those platforms. You can do this by sharing a behind-the-scenes teaser or video trailer for your stream.
You should also optimize your content for search engines. Start by researching keywords for your audience and use those words in the title and description of your video. Also, try to include location tags and a ‘super chat’ option for your viewers.
You should also experiment with different stream lengths to see what your audience prefers. However, don’t make your videos too long or viewers will lose interest. It’s also a good idea to use retargeting ads on social media after your live stream is over, to target your audience with relevant advertisements. This will increase your overall conversion rate. You can also consider adding CTAs to your live streams to encourage viewers to take the desired action, such as visiting your website or signing up for your newsletter.
2. Create a captivating intro
A captivating YouTube intro has the power to keep viewers on your channel for longer and boosts video engagement. It gives your content a sense of legitimacy and adds to your brand image. It is also a great way to keep people updated about your new live videos.
The first minute of your video is the most important, as it determines whether a viewer will continue watching. It should include your hook, bumper, and branding statement. The bumper is an audio clip that people will come to recognize your show for, and the branding statement should be recognizable as your show’s theme song.
After your introduction, make sure to set up your gear. You’ll need a reliable internet connection and a dedicated encoder for live streaming. You should also promote your live video on other platforms and social media channels to let your audience know when to tune in. It’s also a good idea to schedule your video so that it is broadcast at a time when the majority of your audience will be online.
3. Set up a social media account
One of the best ways to get live stream viewers is to promote your video on social media. This can be done through tweets, Facebook posts, and email sequences. This will allow your audience to learn about the upcoming live video and encourage them to attend it.
One metric to look at is the total number of new subscribers added during your live stream. This is a good indication of how engaging your video is. The total number of likes during a live stream is also important to know. These likes transfer to your video on demand archive once the broadcast has ended.
Another metric to track is peak concurrent viewers, which is the number of viewers watching your live stream at the same time. This can help you understand which content your audience loves and where you need to focus on improving. You can purchase YouTube live views from a reliable service like SidesMedia, which uses real user accounts to boost your viewer count without risking community guidelines violations.
4. Add a call to action
If you are struggling to attract viewers to your live stream, try adding a call to action. This can be as simple as asking your audience to subscribe and turn on notifications for future broadcasts. You can also encourage them to interact with the video by letting them know what they can do, such as comment on your stream and ask questions.
Another way to generate more live stream viewers is to optimize your video’s description. Ensure that the description includes keywords that will increase search visibility. Also, consider designing a custom thumbnail that is an accurate representation of the content of your livestream.
You can also add a location tag to your livestream to give your audience more insight into the place you’re streaming from. This is particularly useful for travel-related videos. Additionally, you can monetize your live stream by running pre-roll, mid-roll or display ads. You can also enable Super Chat, which allows viewers to purchase a highlighted chat message that stands out from the rest of the audience.how to get live stream viewers on youtube
